Rosneft founds a distribution model of the bitumen materials business
The forming of the distributor channel of sales “Rosneft Bitumen” is over.
The cooperation with the professional regional operators will allow to expand the geography of supplies of bitumen materials under Rosneft brand and increase the quality of accompanying services to final consumer in Russia. The distributor network “Rosneft Bitumen” will provide a synergy effect in the part of joint product and service offer as well as quality and efficiency of rendering services to the final consumers.
“Rosneft Bitumen” also plans to actively develop the modern brand park of bitumen carriers as a guarantee of safety of transportation technology as well as a high level o quality of bitumen materials. Moreover, the enterprise plans to modernize the existing bitumen units and develop the production of high-tech bitumen marks, including polymer-bitumen binders Alfabit. The organization of a high-quality distribution channel is the key stage in the efficiency rise of the activity of “Rosneft Bitumen”.